A History
to Be Proud Of
Charlottesville Dogwood Vietnam Memorial
A History, May 26, 2012
By James D. (Jim) Shisler, Chairman
Dogwood Vietnam Memorial,
Charlottesville Dogwood Festival, Inc.
The Charlottesville Dogwood Vietnam Memorial is the first Civic/Public Memorial in the United States dedicated to those who served and sacrificed their lives in the service to their country in the war in Vietnam. The Memorial was conceived and is a result of a conversation that took place in Staple’s Barber Shop. In Barracks Road Shopping Center in Charlottesville, VA.
The participants of that conversation were William (Bill) C. Gentry, a real estate agent and former radio personality, and Kenneth (Ken) A. Staples and James (Jim) D. Shisler, members of the Charlottesville Dogwood Festival Board of Directors.
The conversation took place in the fall/winter of 1965, shortly after the death of Albermarle/Charlottesville’s first casualty of the war in Vietnam, Champ Jackson Lawson, Jr., Specialist Four, Army of the United States, whose date of casualty was November 04, 1965.
The conversation noted this was the first casualty and that more casualties could be expected. It was noted that opposition to the war, locally, was quite low-key. In other areas of the country, opposition was quite intense. It was felt that local opposition would increase.
With this perception in mind, it was felt that a Memorial dedicated to those of the Albermarle/Charlottesville area who would serve and who would give their lives in the war in Vietnam would be appropriate. It was felt we should seek an appropriate location for the Memorial in McIntire Park.
Within a few days, Bill Gentry, Ken Staples, and Jim Shisler met at McIntire Park on the knoll which protrudes close to the US 250 Bypass and is situated just west of McIntire Road. It was decided that this should be the site of the Memorial.
It was further decided that the Memorial should be a project of the Charlottesville Dogwood Festival, Inc. The proposal for the project was presented to the Festival’s Board of Directors at its next meeting. The proposal was adopted. Jim Shisler was appointed Chairman and was directed to develop a plan for the Memorial and to obtain the City’s approval of the project.
As Chairman, Jim Shisler met with Charlottesville City Manager James E. Bowen to obtain permission for construction of the Memorial. Mr. Bowen concurred with the idea of the Memorial and particularly liked the fact that the Memorial would be erected while the war continued. Mr. Bowen stated he wanted the Memorial to be prominently located with good visibility. Mr. Bowen and Jim Shisler viewed the knoll site in McIntire Park, and Mr. Bowen approved the site. He said he would make a statement regarding his approval within a few days. Mr. Bowen subsequently authorized the project to proceed. However, no city funds would be made available.
The design of the Memorial was decided upon. It was to be a paved mini plaza, which would include a flagpole on which would fly the flag of the United States of America. There would also be a plaque on which would be inscribed the name and purpose of the Memorial, i.e., “The Dogwood Memorial dedicated to the lasting memory of these men and all who served our country in Vietnam.” The names of those who gave their lives in the war would be inscribed thereon. Following the list of casualties would be the closing statement. “And especially these from Charlottesville and the Albemarle area who gave their lives in that service.” The plaza’s paving would consist of materials of historic significance. Dogwood trees would be planted for those memorialized.
With the winter having set in, and the Dogwood Festival, during which the Memorial would be dedicated, just a few months away, it was determined that the flagpole and the plaque would be permanently installed, and the temporary plaza would be paved with Albermarle green stone.
Businesses were solicited, and necessary items were obtained as donations, i.e.:
Flagpole: Harry A. Wright, Inc.
Plaque: W. A. Hartman Memorials
Concrete: Virginia Land Company
Interim construction of the memorial was completed on January 12, 1966, with the flagpole, Memorial Plaque, and green stone in place.
Prior to the dedication of the Memorial, the Albemarle/Charlottesville area would suffer its second casualty of the war with the death of Grandville (Tony) Reynard Jones, Jr., Private First Class, Army of the United States, whose date of casualty is December 04, 1965.
The Memorial was dedicated on April 26, 1966, as a part of the annual Charlottesville Dogwood Festival. The speaker at this dedication was James Harry Michael, Captain, United States Navy, Commander of the Naval Reserve Unit in Charlottesville. The attending minister was The Reverend Francis Cooper, Christ Episcopal Church, Charlottesville.
Completion of the Memorial Plaza’s paving and curbing was accomplished as materials of historic significance became available. Within a relatively short time, granite cobblestones were salvaged from the “Tie Lot”, the historic City Market and trading place located on the south side of East Water Street. Also, soapstone pavers were obtained from the site of the old city hall on East Market Street.
A rededication of the Dogwood Vietnam Memorial is conducted each year as part of the annual Charlottesville Dogwood Festival. Assistance in the rededication comes from UVa’s ROTC cadet Color Guard and Albemarle/Charlottesville American Legion Post 74 Honor Guard. The rededication consists of appropriate prayers, the National Anthem, the Pledge of Allegiance, a Vietnam War veteran speaker, and the placing of memorial flags and wreaths. There is also recognition of veterans and active service members, the families of those memorialized, and the Charlottesville Dogwood Festival Queen and her Court. A new United States flag is raised over the Memorial at this rededication service, and the retired flag is presented to our Keynote speaker. Since 2012, biographies of our Fallen Heroes have been presented along with a folded American flag ceremoniously given to the next of kin or another person representing the family.
Recent History of Improvements by City of Charlottesville in conjunction with the John Warner Parkway Overpass/Interchange (2012-2018)
One of his final acts, before he left the Senate in 2009, Past Secretary of the Navy, Senator John W. Warner, earmarked 30 million tax dollars to finally build the long-planned (40 years plus) Meadowcreek Parkway/Overpass. Thus, the City started the planning process as to how the project related to the Dogwood Vietnam Memorial. They invited Jim Shisler and Bruce Eades, members of the Charlottesville Dogwood Festival Board, who were chairman and vice-chairman, respectively of the annual Dogwood Vietnam Memorial Ceremony. Since it was determined that the Dogwood Vietnam Memorial was the first public/civic memorial dedicated to those who served our country in Vietnam and in particular, those who gave all in that service, they honored our request that it remain in the exact original location and not be relocated to the bottom along the creek as the early plan showed. Furthermore, it was determined that the city designers would honor Jim’s request that as much of the original memorial as possible would be saved and reused in the reconstruction process.
Since the location of the memorial was in close proximity to the new roadway, the front of the plaza elevation had to be raised (although to maintain the historic authenticity the original “X”, “Y”, and “Z” axis of the original memorial flagpole base were surveyed and it was reinstalled to that exact location) to create a new plaza with a raised dais for ceremonies, It was also determined a rock wall similar to the construction of the new overpass would be required. We ask that they use real stone facing like the original wall nearby in front of the old Rock Hill School, and not utilize the stamped design of the overpass. The city designer complied with all our requests, even placing a matching rock-faced elliptical sitting wall to rear of the new colored concrete plaza. The designer suggested that the original 24’ flagpole (which was severely oxidized and weakened near the base) should be replaced with a new thirty-foot aluminum flagpole, which would fit the scale of the enlarged memorial site. We again made a request of the city that the original flagpole be repurposed on the site as a POW/MIA flagpole (this required cutting off four feet and installing a new 2’-6” base). And again, the city said if we accomplished the work, they would show it that way on the construction plans. We continued to work together with the city and the design team, salvaged the original materials for storage and maintained the site throughout construction, since city workers were not allowed inside construction limits (all during the re-construction process).
The memorial was completed just in time for the 49t rededication in 2015, the same year the Dogwood Vietnam Memorial Foundation was formed in January. Since that time, the twenty or so Foundation members have continued to solicit funds and make improvements to the Memorial. These include the Virginia state and the five service branch flagpoles and the twenty-eight stainless steel individual history plaques with small flag holders. The new board also added the new moniker "The Hill That Heals in 2016 and the Virginia State Historic marker in 2017, and in 2018 a Founder's plaque was dedicated to James D. Shisler, William (Bill) Gentry, and Kenny Staples. Jim Shisler, who was honored with the title President Emeritus of the Dogwood Vietnam Memorial Foundation in 2016, W. Bruce Eades has served as DVMF President since that time, lead a master plan committee until his passing in September 2021. The work continues on future improvements and plans that are currently being developed for a pedestrian bridge/parking area DVMF board: Access (and particularly Handicapped access) to the 60 acres of Eastern McIntire Park and the Dogwood Vietnam Memorial has become another primary focus of the DVMF members!
The members of Dogwood Vietnam Memorial Foundation continue to expand and improve our memorial which “Honors all who served our nation in Viet Nam, and particularly those from our area who gave their lives in that service”. Keeping with that mission, last year our board voted to also honor the 26 additional local young men of University of Virginia who also gave their lives in Vietnam. To finance the additional wall and plaques, we envisioned a Memorial Brick Plaza and started fundraising selling memorial bricks to Honor anyone who served at any time or place in the U. S. Armed Forces. This fundraiser and other donation including from those connected to UVa enabled us along with M3, Inc. owned by past DVMF members Shane and Stefanie Marshall (Shane’s uncle, Robert Edward Marshall, is one of the Dogwood Vietnam Memorial’s original Honorees) to complete the improvement that we called the “phase II Memorial Brick Plaza” just in time for our annual Wreathes Across America Ceremony in December of 2025 which is co- Sponsored by our partner Mission BBQ.
Our DVMF board members also continue to Honor our Fallen Heroes as our primary mission, as our upcoming third Friday April 17, 2025 annual Ceremony makes the Sixtieth Anniversary of the Dogwood Vietnam Memorial, the first Civic Memorial in our nation to Honor those who served in Vietnam, dedicated April 20, 1966. We at DVMF while never forgetting this primary mission of Remembering, Honoring and Teaching about their sacrifice, are also mindful that the Dogwood Vietnam Memorial, since 2014 when the entrance and parking were taken away to make room for the nearby John Warner Parkway interchange, continue to strive for better access and particularly ADA Access for our Veterans and Citizens to the memorial and Eastern McIntire Park. Towards that goal we continue to develop plans and fundraise for construction of a Pedestrian bridge/parking lot project, which currently remains under VDOT and City Site Plan review. It is our hope that by donating this project of ADA access to the “hill that heals”, it will serve as a “healing ped-bridge ”for both us ole Veterans and the Citizens of Charlottesville/Albemarle County by providing an Eastern entrance to our beloved McIntire Park!
Addendums submitted April 30, 2018, with a revision made on March 31, 2022, by:
Bruce Eades, President of the Dogwood Vietnam Memorial Foundation, Inc.
ADDENDUM II/ Addition II
The members of Dogwood Vietnam Memorial Foundation continue to expand and improve our memorial, which "Honors all who served our nation in Viet Nam, and particularly those from our area who gave their lives in that service". Keeping with that mission, last year our board voted to also honor the 26 additional local young men of the University of Virginia who also gave their lives in Vietnam. To finance the additional wall and plaques, we envisioned a Memorial Brick Plaza and started fundraising by selling memorial bricks to honor anyone who served at any time or place in the U. S. Armed Forces. This fundraiser and other donation including from those connected to UVa enabled us along with M3, Inc. owned by past DVMF members Shane and Stefanie Marshall (Shane's uncle, Robert Edward Marshall, is one of the Dogwood Vietnam Memorial's original Honorees) to complete the improvement that we called the "phase II Memorial Brick Plaza" just in time for our annual Wreathes Across America Ceremony in December of 2025 which is co- Sponsored by our partner Mission BBQ.
Our DVMF board members also continue to honor our 56 Fallen Heroes as our primary mission, as our upcoming third Friday, April 17, 2025, annual Ceremony marks the Sixtieth Anniversary of the Dogwood Vietnam Memorial, the first Civic Memorial in our nation to Honor all those who served in Vietnam and particularly those from the Charlottesville/ Albemarle area who gave their lives in that service." The Dogwood Vietnam Memorial was originally dedicated on April 20, 1966. We members of the DVMF Board, while never forgetting this primary mission of Remembering, Honoring and Teaching about their sacrifice, are also mindful that the Dogwood Vietnam Memorial, since 2014 when the entrance and parking were taken away to make room for the nearby John Warner Parkway interchange, continue to strive for better access and particularly ADA Access for our Veterans and Citizens to the memorial and Eastern McIntire Park. Towards that goal, we continue to develop plans and fundraise for the construction of a Pedestrian bridge/parking lot project, which currently remains under VDOT and City Site Plan review. It is our hope that by donating this project of ADA access to the "hill that heals", it will serve as a "healing ped-bridge" for both us ole Veterans and the Citizens of Charlottesville/ Albemarle County by providing an Eastern entrance to our beloved McIntire Park!
Submitted by: DVMF President, W. Bruce Eades, on March 11, 2026